Phase 01
In 2026, Marketing is operating in Siloes.
It’s moving but isn’t aligned. Dashboards report growth while actually leaking spend on view-throughs and brand bidding.
Scroll to assemble the systemReplay story
No hype. Just signal.
The Disconnect
When the numbers look fine, but the revenue doesn't.
Agencies report ROAS. You pay bills with margin. When those two realities drift apart, you don't need another dashboard. You need an intervention.
- Is the strategy broken, or just the execution?
- Are your vendors incentivized to scale spend or profit?
- Do you have a plan for 2026, or just a budget?
Offerings
Clarity as a Service
The right engagement, right when you need it. Timely audits and 2026 planning start now.
Forensic Audits
A deep-dive into your ad accounts and tech stack. We find where budget is bleeding and validate if your data is lying to you.
- Google & Meta Ads Audit
- Full-Stack Performance Audit
- Data & Tracking Integrity Check
Annual Architecture
Stop guessing. We build data-driven models for your 2026 budget, channel mix, and forecasting so your plan survives reality.
- Data-Driven Budget Modeling
- Channel & Strategy Selection
- Q1 2026 Kick-off Plan
Agency Mediation
A neutral third-party to realign incentives, translate technical jargon, and rebuild trust between brands and their partners.
- Neutral 3rd-Party Review
- KPI & Goal Alignment
- Performance-Model Mediation
Fractional Second Opinion
Your ongoing "sanity check." Retain Ali as a strict neutral advisor to review monthly reports, vet new vendors, and pressure-test strategy before you commit capital.
- Monthly Strategy Sessions
- Agency Report Validation
- New Vendor Vetting
Founder
The Bridge Between Marketing & Logic.
Ali Mehdi Mukadam
Founder & Principal
13+ years of hands-on experience in ad:tech, agency, and brand-side roles—now available as your neutral, independent advisor.
Ali began his career in ad:tech at Affinity Global Inc., managing campaigns for 300+ advertisers. He went on to lead paid-media and growth teams for startups and established brands, building scalable systems that turn media spend into measurable revenue.
Strict Neutrality & Discretion
No ulterior motives. Your data and context are protected, and the advice is 100% independent.
Evidence-Based Audits
No opinions, just data. Audits are based on evidence-backed frameworks, not guesswork.
Agency & Brand Fluency
Having sat on both sides of the table, Ali speaks both languages and bridges the gap.
Ali Mehdi Mukadam
Method
The 110 Method
Systematic clarity in four steps.
Audit
Data forensics to separate what you think is working from what actually is.
Architecture
Designing campaign structures and rules that scale without chaos.
Acceleration
Rapid testing of high-impact levers. Killing losers fast, feeding winners.
Automation
Codifying success with alerts and workflows so quality doesn't dip.
Intake
Request an Intervention.
Share your context. You'll get the next best step—whether that's an audit, a focused intervention, or a direct correction.
[Paste Formaloo Embed Code Here]